Mobile Coupons Are Preferred By Consumers

The world has gone mobile. Just take a look around. It’s not uncommon to see several people talking or texting on their cell phones these days. Whether you own a local restaurant, hair salon, or another local business you might see this in your waiting area or lobby quite often. With mobility comes a new opportunity to reach these customers.

Did you know that mobile coupons are preferred by local consumers? The Google Mobile Movement discovered that in 2012, the NUMBER 1 preferred method for local consumers to get coupons is through their mobile device. When you think about the many benefits of mobile coupons this shouldn’t come as a surprise.

Consumers do not have to cut out a coupon or even remember to have it with them. How many times do you think a customer comes to your store on a whim? What if they left their coupon at home? They would normally be out of luck. However, mobile coupons are more likely to be with them at all times. Do you know anyone who leaves the house without their cell phone?

Here are some interesting statistics regarding mobile coupons:

• Mobile coupons receive 10 times higher redemption rates than print coupons. (Source: Mobile Commerce Daily)
• 55 percent of consumers express an interest in mobile coupons but only 10 percent have actually received one from a merchant (Source: Mercator Advisory Group, 2012)
• 18 percent of consumers have redeemed a mobile coupon in the past 90 days (Source: Mobile Audience Insights Report from JiWire, Feb 2012)
• 21 percent of consumers search for a coupon on their mobile device while in a store (Source: Mobile Audience Insights Report from JiWire, 2012)
• 79% of smartphone users found it useful to download mobile coupons to their phones(Source:Accenture, reported by Internet Retailer, 2010)
• 73% of consumers find it useful to receive an instant coupon as they pass by an item in a store (Source:Accenture, reported by Internet Retailer, 2010)
• 71% of Generation Y respondents (approximately 16-31 years old) said they use mobile coupons to get e-commerce discounts (Source: Cognizant Technology Solutions and RIS News, 2010)

Even Morgan Stanley predicts mobile to be bigger than the internet by 2015. It’s no wonder mobile coupons are wanted by consumers. The question remains: Are you using mobile coupons for your local business? If not, you are leaving a lot of money on the table. Take a look at the different ways to utilize this powerful marketing tool.

Learn more about how you can connect mobile coupons to your photos, making it even easier to share amazing deals with your family and friends.